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Tag Archives: agency

PR vs ADVERTISING – THE IMPACT OF COVID-19

There’s been so much talk about the communication industry and how it’s changed during COVID-19 – we thought we’d compare the impact of the pandemic on the two key pillars of communications: PR and Advertising. Sharing their experiences are Rachel Demarco, PR/Marketing Manager at InsideOut PR in Sydney; and Alexandra Shiel, Designer at CX Lavender […]

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TikTok and the Media Industry

Despite receiving strong backlash over the past few weeks, TikTok remains a popular and important platform for brands within the Australian market as they adapt their marketing strategies. The platform boasts over 1.6 million users within Australia making it one of the fastest growing social media platforms. Many Australians however, including PM Scott Morrison, are […]

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Influencer marketing now has an Industry Code of Practice

The Australian Influencer Marketing Council (AIMCO) has released the industry’s first Influencer Marketing Code of Practice, driven by the organisation’s three principals of transparency, best-practice and accountability, and industry leadership. The code provides marketers and creators with guidelines on the legal and recommended procedures behind influencer campaigns, from the vetting process, to contract considerations, advertising […]

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