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Tag Archives: Advice

Why Influencers Work For Brands

A few months ago, the Federal Government was slammed for its excessive spending on a health initiative, ‘Girls make your move”. Over $800,000 was reportedly shelled out on the influencer campaign which featured some paid influencers publicly deemed to be misaligned to the cause – one previously promoting alcohol while another with a history of […]

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Damage Control and Celebrity Reputation- Nicole Reaney Live on The Morning Show

IOPR Director, Nicole Reaney, shares her expert opinion on all things celebrity damage control and image repair. Thanks Channel 7- The Morning Show! @morningshowon7

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Is trust more important than relevance?- BY IOPR Director, Nicole Reaney, InsideOut PR

Relevance sits at the heart of every brand and its level of performance in a marketplace. Let’s face it, without a market a brand wouldn’t survive. Without trust, a brand uses its relevance to revive. Facebook, with an Aussie fanbase of 15 million users and 2.5 billion globally has experienced phenomenal growth since it launched […]

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