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Tag Archives: advertising

Instagram Stories ad banned by watch dog- Expert Opinion by Nicole Reaney, Director, InsideOut PR via SmartCompany

IOPR Director shares her expert opinion via SmartCompany  An advertisement for a drinking game mobile app that appeared through Instagram’s ‘Stories’ function has been banned by the Advertising Standards Bureau because it depicted inappropriate drinking scenes. The ad was for an application called ‘Full Party’ — a drinking game app that incites users to drink […]

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How Ten and ABC turned the Roseanne tweet fiasco into a reputational win- By Nicole Reaney, Director, InsideOut PR

It took just one tweet for an international ratings victory to be axed within hours of its display. Roseanne Barr reinvented her fame with the return of her show in March – drawing in an audience of 22 million in the US alone (blazing ahead of Will & Grace’s return at 10 million). But in […]

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Is all PR really good PR? – By Vanessa Strangio, Senior Publicist, InsideOut PR

In the fast-paced world of media, where brands are constantly trying to get noticed and out-do each other with bold stunts and cheeky slogans, the question remains ‘is all publicity necessarily good? Reputation must come into play – just because a brand is deliberately being controversial and gains exposure – what does this say about […]

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