with some of
the most recognisable
InsideOut Public Relations works across B2B and B2C brands across diverse industry sectors including FMCG, Retail, Entertainment, Food/Beverage, Technology, Construction/Mining/Property, Travel/Tourism, Health, Insurance, Lifestyle and more. This depth of experience, gives us access to a wide range of industry and media contacts – which will help build the profile of your brand.
InsideOut Public Relations has been recognised internationally winning the grand prize, Campaign of the Year, in PR Daily’s 2017 Media Relations Awards. IOPR was engaged to manage the public relations campaign and launch of Reword, a tool activating and encouraging change within the world of online bullying by stopping the behaviour before it happens. The publicity campaign aimed to raise awareness for this Australian-first technology amongst the key target market – commencing with zero base knowledge of the tool.
To spread the word about the new tool, InsideOut PR set forward a campaign focused on reach and downloads with educational sectors, celebrities and influencers, along with Australian families with children. The campaign produced genuine behaviour change, reducing online bullying by more than 10 percent. Reword lets users submit new words to be added to the software; 20,000 “insult submissions” from young people resulted in millions of new word combinations the software could identify.
Reword’s contribution to its social cause has been recognised in multiple awards, with its public relations efforts recognised at the 2016 Cannes PR Lions, 2016 Spikes Asia PR and 2017 Mumbrella CommsCon programmes. InsideOut PR’s customised strategy resulted school engagement and coverage in every Australian state paper. Coverage was achieved in media such as Nine News, Mashable, Good Morning America and CNN – reaching 150 million impressions in just six weeks. These awards are a reflection of our passion and commitment to our clients and PR.