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Love Island: I cringed in horror watching the first episode; sex doesn’t sell

I cringed in horror as I sat through the season two premiere of Love Island Australia, watching a group of stereotypically good-looking 20-somethings bonding over their own vanity.

Advertising expert, Nicole Reaney of InsideOut PR, said Channel 9 risks losing potential advertisers by airing such content during this timeslot.

Brands partnering with the show this season include KFC, Tradie, Deliveroo and MCoBeauty, which recently launched a collaboration with host Sophie Monk.

“It’s still relatively early for this content, a later slot, even by 15 minutes is ideal to minimise any potential negativity,” Nicole told Confidential.

“These days consumers vote with their wallets, if there is any doubt that their brand may receive backlash, then they are likely to select a more ‘safer’ advertising option.”

For the full article head to The Daily Telegraph.

Nicole Reaney, Director of InsideOut PR and founder of influencer agency, #AsSeenOn . Nicole has extensive experience in corporate and consumer PR and Communications as is available to comment on topics.

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