It’s big times for Karl Stefanovic who is set to return to The Today Show in the New Year
It’s big times personally and professionally for Karl Stefanovic, who will return to hosting duties on Nine’s beleaguered Today breakfast show in 2020 alongside new co-host Allison Langdon.
Stefanovic was controversially axed from the show just days after his wedding last December. He came under fire at the time for dating a younger woman but one expert believes viewers have since moved past the scandal and will embrace the reinstated host.
“Certainly this has passed (unless another situation unfolds) and viewers can see Karl has been able to get on with his life,” Nicole Reaney of InsideOut Public Relations told Confidential. “Karl has an established equity and a following as a host. He has also been able to maintain a relatively low media profile in the past year. The station would be able to generate a quick fix in ratings by returning a familiar talent and show context and no doubt undertook research to confirm its decision. The audience enjoyed the banter that Karl brought and to shift the hosting style and format without investing heavily in drawing in a new audience was probably a mistake.
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Nicole Reaney, Director of InsideOut PR and founder of influencer agency, #AsSeenOn . Nicole has extensive experience in corporate and consumer PR and Communications and is available to comment on topics.