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Is all PR really good PR? – By Vanessa Strangio, Senior Publicist, InsideOut PR

In the fast-paced world of media, where brands are constantly trying to get noticed and out-do each other with bold stunts and cheeky slogans, the question remains ‘is all publicity necessarily good? Reputation must come into play – just because a brand is deliberately being controversial and gains exposure – what does this say about […]

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Social Affluence: Tapping into Influencer Opportunity

By Nicole Reaney – Director of InsideOut PR and Social Influencer agency: #AsSeenOn       A flash back in time and just a short ten years ago, the phrase ‘social influencers’ was inconceivable. Today, social influencers are reaching a community status that reins in the power of celebrities and journalism and positions them as a powerful […]

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