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Category Archives: IOPR Blog

Reality TV Winner speaks out!

Reality TV is not a new concept and viewers are well aware that reality cast enter into a series voluntarily, many for the opportunity for profile and publicity. The MAFs final hit 1.96 million metro viewers, breaking its prior record. The MasterChef series began in 2009 and The Block even earlier in 2003. The volume […]

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Oversharing on social media

It seems like every other week a well-known personality takes to social media with damning repercussions, earlier this month footballer, Israel Folau became the latest, following his homophobic slur which saw him lose fans, the respect of many of his peers and most likely his footy career. Many others have come before him, who can […]

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Oscars 2019 – Perfect Public Relations Platform

As a PR agency in Sydney – we love a viral activation. What better PR platform than a world stage to stir up controversy and stunts. The ultimate star-studded event secures maximum reach through celebrity social profiles and global media exposure. Over the years events like these have formed the basis for international headlines – […]

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