Why reality TV is turning viewers off during the pandemic
The Block premiered to lower than expected ratings last week while The Bachelor is also down this year and one media expert says reality TV has simply lost its appeal during the pandemic. However, it’s not all bad news for Seven News and Nine News, which have both had viewers exceeding the one million mark […]
TikTok and the Media Industry
Despite receiving strong backlash over the past few weeks, TikTok remains a popular and important platform for brands within the Australian market as they adapt their marketing strategies. The platform boasts over 1.6 million users within Australia making it one of the fastest growing social media platforms. Many Australians however, including PM Scott Morrison, are […]
Influencer marketing now has an Industry Code of Practice
The Australian Influencer Marketing Council (AIMCO) has released the industry’s first Influencer Marketing Code of Practice, driven by the organisation’s three principals of transparency, best-practice and accountability, and industry leadership. The code provides marketers and creators with guidelines on the legal and recommended procedures behind influencer campaigns, from the vetting process, to contract considerations, advertising […]
