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The true value of PR…or as I like to call it the POP (power of publicity) – By Vanessa Strangio, Senior Publicist, InsideOut PR

As a publicist of more than ten years, one of my pet peeves is when brands question putting their money into PR, but are happy to pour money into advertising. A lot of their time it’s not their fault, as there is a common misconception around publicity versus advertising and the true value of what […]

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What to expect from your first full time PR role – By Rachel Demarco, PR/Marketing Coordinator, InsideOut PR

Whether you’re looking for a job straight out of university or you’ve just landed one, there are a few things you need to know before signing that contract and turning up on day one. If you want to make the best first impression, we’ve got the tips for you. Know what you want So often […]

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Stubborn myths about the PR industry and companies, busted – by Hannah van Otterloo, Senior PR/Marketing Manager, InsideOutPR

Every profession deals with prejudices and misconceptions. As an employee of a PR agency I am subjected to misunderstandings of the industry on a regular basis, which is why I have set some time aside to do some PR for PR. Disclaimer: if you think PR means long lunches, flat-lays and free cosmetics, think again. This […]

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