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In the news this week: Aussie cheerleaders learn tough PR lesson

September 18, 2020IOPR Blog#brand, #pradvice, AsSeenOn, Aussie Cheer Leaders, Australia, Australian PR, Chris Hemsworth, ThorInsideOutPr

A group of young Aussie cheerleaders this week have learnt one of the toughest PR lessons, that those of us in the industry are very familiar with – when it comes to TV you only get one shot. The group were due to perform on the Weekend Today Show, but when the show managed to […]

Naim Audio, Focal and Bentley join forces

September 14, 2020Uncategorized#brand, AsSeenOn, Audio, Australia, Australian PR agency, Bentley, Collaboration, Focal, Focal for Bentley Radiance, Hifi, influencer, influencer agency, influencer marketing, InsideOut PR, IOPR, luxury, marketing, media, Naim, Naim Mu-so, Naim Mu-so for Bentley, News, PR, pr agency, pr agency australia, pr agency sydney, publicity, social media, Sydney, sydney pr agency, top bloggers management agency australiaInsideOutPr

Naim Audio has been supplying bespoke car-audio systems for Bentley Motors since 2008, and Naim and Focal merged in 2011. Now, all three companies have worked together to produce two new high-end audio products for the home: The Naim Mu-so for Bentley Special Edition (a luxury version of the Naim all-in-one music player that earned […]

IN THE NEWS THIS WEEK: Zac Efron and his Byron Bae cue eye roll

September 11, 2020Uncategorized#brand, #pradvice, AsSeenOn, Australia, Australian PR agency, Byron Bae, Byron Bay, High School Musical, influencer, influencer agency, influencer marketing, InsideOut PR, IOPR, marketing, media, News, Newspaper, Online, PR, pr agency, pr agency australia, pr agency sydney, social influencer, social media, Sydney, sydney pr, sydney pr agency, topical, Zac EfronInsideOutPr

Flashback to 2006 when every young girl was infatuated with Zac Efron, thank you High School Musical. While he’s aged well and we’re still prone to swooning over his good looks, even sitting through the Baywatch remake to get a glimpse of his chiselled six-pack…I can’t say that I really care too much about his […]

PR vs ADVERTISING – THE IMPACT OF COVID-19

August 31, 2020Uncategorized#brand, #crisismanagement, #pradvice, advertising, agency, AsSeenOn, Australia, Australian PR agency, Change, Coronavirus, COVID-19, CX Lavender, Effect, Industry, influencer, influencer agency, influencer marketing, InsideOut PR, IOPR, marketing, media, News, pr agency, pr agency australia, pr agency sydney, publicity, social, social influencers, social media, Sydney, sydney pr, sydney pr agencyInsideOutPr

There’s been so much talk about the communication industry and how it’s changed during COVID-19 – we thought we’d compare the impact of the pandemic on the two key pillars of communications: PR and Advertising. Sharing their experiences are Rachel Demarco, PR/Marketing Manager at InsideOut PR in Sydney; and Alexandra Shiel, Designer at CX Lavender […]