TikTok and the Media Industry
Despite receiving strong backlash over the past few weeks, TikTok remains a popular and important platform for brands within the Australian market as they adapt their marketing strategies. The platform boasts over 1.6 million users within Australia making it one of the fastest growing social media platforms. Many Australians however, including PM Scott Morrison, are […]
Influencer marketing now has an Industry Code of Practice
The Australian Influencer Marketing Council (AIMCO) has released the industry’s first Influencer Marketing Code of Practice, driven by the organisation’s three principals of transparency, best-practice and accountability, and industry leadership. The code provides marketers and creators with guidelines on the legal and recommended procedures behind influencer campaigns, from the vetting process, to contract considerations, advertising […]
Brands and the Black Lives Matter Movement
The Black Lives Matter Movement has reached all corners of Australia in protest for anti-racism and refugee rights. Tens of thousands of Australians have marched around the country to stop systematic racism and violent police practices. It is no question that this is a topic that people are passionate about as the nation saw protests […]
A spa company whose name is Indigenous for beautiful has been called out
Social media users have slammed a luxury spa brand whose name is Indigenous for beautiful for having overly white skin treatments, with little available for women of colour. A luxury spa has been accused of cultural appropriation due to its “non-inclusive” products. Endota Spa, which offers high-end skin treatments at over 100 spas across the […]
