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InsideOut PR and #AsSeenOn closes the year with four new accounts
Sydney PR agency InsideOut PR has won three new PR accounts with world-leading global restaurant search and discovery platform Zomato, quick service restaurant concept, Chapayom and natural self-tanning company Tan Tootie. InsideOut PR was selected following a competitive pitch and will work with Zomato in consumer and trade publicity. For Chapayom, InsideOut PR was […]
Influencer to Celebrity: What’s The Turning Point?
Being an influencer must be one of the most sought after jobs in 2018. Forget Hollywood and realty TV singing competitions, so many people think this is the new way to rise to fame. The thought of getting paid to post on your Instagram account? Count me in. But being an influencer is so much […]
Why Influencers Work For Brands
A few months ago, the Federal Government was slammed for its excessive spending on a health initiative, ‘Girls make your move”. Over $800,000 was reportedly shelled out on the influencer campaign which featured some paid influencers publicly deemed to be misaligned to the cause – one previously promoting alcohol while another with a history of […]
Nicole Reaney reveals how Nick The Honey Badger’ Cummins has ‘tainted’ his personal brand.
Sydney PR Agency expert and director of InsideOut PR, Nicole Reaney, believes that the 30-year-old has taken a blow to his reputation. ‘This was exacerbated by him leaving for overseas at the time he should have fronted media interviews and supported the final contestants.’ His inability to commit to one of the women may see his personal brand […]
