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Anti-vaxxers Isabel Lucas and Pete Evans back NRL flu fighter Bryce Cartwright

Former Home and Away actor Isabel Lucas and former My Kitchen Rules judge Pete Evans have rallied behind NRL player Bryce Cartwright, after he was stood down from the league for refusing to get a flu vaccination.

The public support comes after Lucas was dropped as a charity ambassador last month after posting eyebrow-raising comments about coronavirus vaccines online and Evans finished up his $800,000 MKR contract with Channel 7 after sharing his own controversial views.

“People with a profile are best placed to tread carefully when voicing divisive opinions, particularly if they are not a qualified expert in the topic area,” said Nicole Reaney of InsideOut Public Relations.

“Their profile makes them an easy target to encounter adverse media and social backlash. When they are tied to an organisation this also makes them vulnerable to that organisation taking action in order to sever ties as a means to protect their own brand and deflect any association to the comment.

“A single misaligned comment can cause a ripple effect of damage to a personal brand.”

For the full article head to The Daily Telegraph

Nicole Reaney, Director of InsideOut PR and founder of influencer agency, #AsSeenOn . Nicole has extensive experience in corporate and consumer PR and Communications and is available to comment on topics.

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